Pressed Juicery's Freeze makes it easy to get all your fruit & veggies

Photos courtesy Pressed Juicery
Pressed Juicery's all-greens "Green 1" cold-pressed juice is turned into an all-natural, guilt-free frozen dessert that is delicious, sweetened with apple, dates and with coconut meat for added texture.

In the evolution of healthful drinking, there was a time we carried around plastic water bottles, soon replaced by Hydro Flasks and bkrs once we learned the hazards and toll of plastics.

These days, you're likely to see the return of plastic. Only the contents have changed from clear to hues of bright reds to dark green, even cream and black.

Yes, our cups runneth over ... with juice, and the juice bars, they keep a-comin'. The latest is California-based Pressed Juicery, which opened its doors June 12 in Ala Moana Centers Ewa Wing, street level, makai side next to the Bloomingdale's entrance.

In an email interview, co-founder and CEO Hayden Slater said, “Growing up in Los Angeles, I was educated about health and wellness trends, but I rarely practiced them in my own life. In the early days of my career, I constantly felt lethargic and stressed and was living on a diet of fast food.

"It wasn’t until I traveled to Southeast Asia that I tried a juice cleanse—it began as five days and ended up lasting for 30 days. I was amazed at how energized I felt, and after returning home I realized I wanted to share this experience with others.

"I think that juicing was a catalyst for healthier behaviors. I began to start my day with a green juice, and that motivated me to make better decisions every day, ultimately leading me to get in better shape and feel great again.”

Juice delivered by the numbers, allowing people to gauge their flavor compatibility. In the case of Greens and Roots, the No. 1s are the most unadulterated flavors. Higher numbers will have fruit juices blended in for sweetness, and lemon for a bright touch of citrus.

With Pressed Juicery, Slater said, "Our main priority is making high nutrition a realistic option for everyone. To that end, we’re focused on creating blends that appeal to a wide range of customers—whether they’ve been drinking cold-pressed juice for years or are trying it for the very first time. We also love to experiment with unique flavors and ancient ingredients; for example, our Greens 5 is a tropical take on green juice that includes pineapple and fennel, and our charcoal lemonade can provide detoxifying effects."

Pressed Juicery's blends have been tested over time in 40 markets nationwide, and they're all delicious, from the all-greens "Green 1," to unique signature blend of Brazil Nut, with the nuts, kale, spinach, romaine, vanilla bean, dates and sea salt.

Well, actually, I'd probably stay away from Greens 4 just because it contains watercress, and that's the flavor that stands out most because I'm not a big fan of watercress.

Nadine Kam photosA flight of greens. Greens 1 on the left has the highest concentration of greens. Next to it, Greens 1.5 has sea salt added. Greens 4, counting toward right, tastes greenest, with the bitterness of watercress. Most people will gravitate to Nos. 2 and 3, with the sweetness of apple and a touch of lemon.

Juices are divided into citrus, roots, greens and fruit categories. Each category has three to five different blends. I'm a fan of the greens and roots. Of course I love citrus and fruits as well, but I'm cautious about taking in too much sugar. Prices range from $7.50 to $9 for 16 ounces.

One thing Pressed Juicery has that no other local juice bar is offering is their juice-based Freeze soft-serve that may change the way we enjoy dessert and offers a palatable way for even the most fruit-and-vegetable averse to get their five a day. The six flavors offered are Greens, Roots, Citrus, Fruits, Chocolate and Vanilla. Each starts with the juicery's standard juice sweetened with dates and with coconut meat added for body.

The Freeze is offered in $5 and $6 cups; add $1.75 for your choice of toppings such as fresh fruit, chia seeds, granola, shaved almonds, shredded coconut, cacao drizzle, almond butter, dark chocolate chips and pink Himalayan sea salt.

With the Freeze, it would be nice to have a place to sit down and enjoy dessert with friends. The company is growing fast, and that's something they'll need to consider in planning future stores as today's juice bars have the potential to become tomorrow's soft-serve parlors.
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Pressed Juicery is open 9 a.m.to 9:30 p.m. Mondays to Saturdays, and 9:30 a.m. to 7:30 p.m. Sundays. Call (808) 949-5272.

Midweek's Rasa Fournier looks forward to her Greens Freeze, which she had topped with cacao drizzle, raspberries, pineapple and shaved almonds.

A diverse line of tourists and locals, young and old, flowed through the juicery all afternoon, four days after its Sunday opening.

The setting, makai side street level next to the lower level of Bloomingdale's in Ala Moana Center's Ewa Wing, around the corner from Shirokiya's soon-to-open Japan Village Walk.

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Nadine Kam is Style Editor and staff restaurant critic at the Honolulu Star-Advertiser; her food coverage is in print in Wednesday's Crave section. Contact her via email at nkam@staradvertiser.com and follow her on Twitter, Instagram and Rebel Mouse.

Detox epilogue: A slow comeback

 Nadine Kam photos
On my first morning back from Blue Tree Cafe's juice cleanse, I have the last juice, the tomato and celery Virgin Mary that I had hoarded from yesterday, and a fistful of raw unsalted almonds. I believe the total calories is about 350.

At Blue Tree Cafe, one of the mottos about their juice cleanse is that “It will change your life.”

I do feel great, lighter and energized though I was correct in that the 1,500 calories a day would not result in weight loss for a petite person.

Time will tell how much this will change my diet. I’m not one to be concerned with diet in the first place. Obviously, I eat for a living so don’t shy from trying new things. But, while on the cleanse I did become aware of how much social dining I do, and how that leads to extraneous meals when I want to hang out with friends, when we all eat—not because we’re hungry, but because we want to hang out and talk.

In having to resist foods, I think anyone who initiates a juice cleanse will realize how little food the human body requires, and how much most people overeat on a regular basis. For the most part, eating today is more a sensory than survival instinct. It takes very little food to stay alive.

At this point, a bowl of ramen would be too much for me. I would only be able to manage a few spoonfuls of broth and a few noodles.

I’m not naturally a snacker. I don’t keep much food at home because I simply don’t crave it. Yet, I know now that I do a lot of mindless eating, picking up on cookies or candy in the office, not because I’m hungry or even want them, but because they’re simply sitting within arm’s reach. In the process of not eating, I’m surprised by how much I can resist.

Unlike many people I know, I don’t crave bread, pasta, pastries, candy or cookies. My downfall would be fat, seafood, meat, french fries or anything potato. If I could curb those appetites, cut back on extraneous and mindless eating, and make a more concentrated effort to get enough fruit and veggies, that would go a long way in reducing my junk food intake and living more healthfully.
So, that’s the plan for 2014 and beyond.

Lunch: An ear of corn and three celery sticks, about 130 calories.

Through the juice cleanse, I craved solid food and longed for the end when I could eat again, but yesterday I realized I couldn't just jump back into normalcy, which would surely lead to heartburn as the stomach amps up the digestion process.

What to eat? After the accomplishment of a cleanse, you don't want to return to old habits right away and put toxins back into your body.

Because I was too full to finish my juices over two days, I managed to carry a Virgin Mary over, and drink that for breakfast. I thought about making oatmeal, but was too lazy, so just grabbed a fistful of almonds.

The night before, I had gone shopping and because I craved fat, wanted to buy an avocado for lunch today, but they were all too green. I spotted corn and thought it would be easy to boil that and bring for lunch, to ease my way back to carbs. The fiber is a continuation of the detox process, though nutritionally, a sweet potato or yam would have been a healthier choice.

I have carrots at home. I buy celery, onions, kale and chicken to go into chicken soup later today, to ease back into protein.

I chop the veggies ahead so I can start the soup when I come home from work. Can't wait to have a taste of chicken, though it will be about 1-1/2 ounces per helping. I plan to have two servings, spaced out over a few hours.

The great thing is that, having started and ended when I did,  I just have to maintain healthy thoughts for 2014. The hardest work has been done.

Chopped onions, carrots and celery for chicken-kale soup.

The finished chicken-kale soup. I end the day at about 800 calories. Between lunch and dinner I snack on five holiday dry-roasted macadamia nuts and a banana.

Detox Day 5: Potluck No. 2

Nadine Kam photo
On Day 5 of my Blue Tree Cafe juice cleanse, I walk into another potluck situation. Aware of my own food weaknesses, it's interesting to see the choices others make.

Last day, hurrah! I can’t wait to start eating tomorrow, but then I’m struck by the thought that I need a comeback plan. I remember vaguely that on the first season of TV’s “Survivor,” the castaways ended their restrictive diets with a big juicy burger, and promptly threw up. Their bodies could no longer handle the grease and fat.

Opposing forces. Fried chicken vs. kabocha and purple sweet potato. Every potluck has this dynamic of good and evil that forces us to choose.

I think I might ease into it tomorrow by having an avocado for lunch and making chicken soup with kale and squash for dinner. I need to go grocery shopping after work.

In the meantime, I start the morning at 7:30 a.m. with yesterday’s unfinished “Carotene Cure,” and head to Blue Tree Cafe to pick up my last day’s ration of cleansing juices. Because I had this one juice “banked,” I may bank another overnight to ease my way back to real food tomorrow.

Detox Day 4: Succumbing to temptation

I look so happy with my first bite of food in four days. More importantly, my skin looks good from consuming so much liquified fruit and veggies. — Candice Kraughto photo

Today is the day of brunch with visiting friends. I pick up blueberry scones, blueberry and almond danishes and some savory buns at Liliha Bakery before heading out to Cookspace Hawaii.

The table is set with mostly carbs and sweets. The boys are making french toast and on the table are various breads, fruit-topped panna cotta, white chocolate bark with cranberries and nuts, macarons, and, looking very tempting, mini muffin pan frittatas. OMG! I have a lot of willpower when it comes to carbs and sweets. Other people always tell me how much they crave bread, pasta or chocolate, but I could live without any of that. Instead I find fatty, savory foods irresistible.

My food vs. box of Liliha Bakery sweets and savories.

Felled by frittatas.

Melanie Kosaka's frittatas are studded with mushrooms and bacon, two more favorite ingredients. I'm thinking, well, if I can have a little to-go, they could keep two days, right?

We sit down to eat, 13 people with their plates. Me with my "Honey Badger" and "Very Verde." Today's Honey Badger seems to have more cayenne than the last one, so I'm wondering if the spice will upset my stomach without food in it. Meanwhile, everyone is exclaiming how good the frittatas are and asking for the recipe.

Yum, tako!

They're telling me I'm a sadist or masochist by attempting a cleanse during the social season. I still think the timing has been good. I'm lucky to be sitting next to someone whose diet over the past eight months has been very restrictive. She eats a small tangerine and one piece of sake-marinated tako, also tempting. It smells so wonderful. She's a little freaked after drinking a bit of fruit smoothie that she learns has some cream in it because she's not supposed to have any dairy products.

Some of the ingredients at the smoothie bar.

The smoothie bar had been set up, partially, to accommodate the two of us.

Realization 6: The act of trying to eat more healthfully does have an impact on the people around you because it gets them to think about what they're eating, and consider what they could tolerate, drop or curtail in their own lives.

I start to think one little piece of frittata won't hurt me. What is one little piece of egg after more than 300 ounces of fruits and vegetables and 4,500 calories over the last three days. A friend offers a piece of the frittata on her plate and I eat about 2 inches worth. I use the My Fitness Pal app to figure that's about 42 calories.

Temptations abound.

Cooking at Cookspace Hawaii.

I look so happy everyone takes my picture. It was worth every nibble. If this is the only bit of food I've had in four days, I think that's pretty good and reflects a healthful attitude toward food. I think anything is OK in moderation, and in the bigger picture, I'm starting to realize how much social and mindless eating adds up. I often eat things for the sake of the motor pleasure, even when I know it's not going to be worth the calories. Now I know how much I can resist, and going forward want to focus only on what I really do want to eat.

Fruit-topped panna cotta.

Because I had such a late start on my meals, at noon, or maybe that small bit of frittata was more filling than I thought, at midnight I realize I'm not really hungry and cannot finish all the drinks. I skip the Carotene Cure in favor of the almond milk. Maybe I'll have the Cure tomorrow morning, and carry over one drink on New Year's eve as a meal replacement to ease me back into the world of solid food.

Detox Day 3: Mind over matter

Darlene Kam photo
What I'm missing: Spicy shrimp plate from Andy's Kahuku Shrimp.

I wake up late at 10:30 and start checking my emails and texts. The phone rings and it's my mom, asking me if I want to go eat shrimp at Andy's Kahuku Shrimp with her and my sister. Very tempting, but I can't eat while detoxing, so I have to pass.

Just the night before, a friend told me she gave me credit for being out and about because she wouldn't leave her house if she couldn't eat.

I find myself going out because so many friends are in town just for the holidays. One of my friends at Anna Miller's last night was in from D.C., and tomorrow, friends from New York and Shanghai want to celebrate with a potluck brunch at Cookspace. Torture! I love brunch but won't be able to eat anything!

I do have a lot of willpower though. I've read about the Stanford Marshmallow Experiments in which children were offered a marshmallow or other treat, then told they would receive one more if they did not eat it before the researcher returned (usually 15 minutes.) Most of the kids ate the marshmallow.The ones who could display patience and willpower in anticipation of greater payoff grew up to be more successful than the others. I was the sort of kid who would have waited for that second reward.


By this point, I'm not anticipating weight loss. Because I'm not hungry on this juice cleanse, I guessed that it packs more calories than my goal of limiting my intake to 1,200 calories a day. I don't always stay within that restrictive number, but I try to stay close. The big exception is on days that I'm reviewing a restaurant.

So, I ask when I pick up my juices at Blue Tree at 11:30 a.m. and the cleanse drinks amount to about 1,500 calories a day, a lot for me, but less than recommended for most women, and half that for a man who might typically consume 3,000 calories a day.

There are other benefits besides weight loss though. I notice that with friends who occasionally juice, their skin is smoother, less ruddy and less dry. When I comment on it, they say they're back with green juicing. After just two days, I feel my skin is looking glowy and less dry too. Happy.

By the time I return home it's noon and I'm so hungry. I guzzle down "A Perfect Start"—the day's whole menu is a repeat of Day 1—with a straw.

Realization 5: I drink much faster with a straw. While at work, sipping the drinks took an hour to two hours apiece. With the straw, it disappeared in a few minutes. Ditto the much thicker "Blue Tree Blend." So, if you're guzzling down Cokes and Big Gulps with your fast food, try removing the lid and sipping and see if that slows you down.

I scheduled as little as possible over the weekend, deciding to catch up on my reading, because I didn't know how I'd feel by Day 3 and 4. If Wednesday hadn't been Christmas, I would have started then so I could finish up on Sunday. People who have done this cleanse say it started getting harder on Days 2 and 3. It hasn't been hard on my body at all. What's hard is the psychology of missing and longing for food, the heat, the warmth, the fat. A friend who did this detox earlier said she craved salt. I crave fat, as usual.

It's funny that one other benefit of the cleanse is supposed to be heightened senses, but what I sense is any presence of food. Dieters must always feel this way, and the acute awareness of food one can't have is supposedly the reason most dieters fail.

Friends want to go see "Anchorman: The Legend Continues." I wonder if I should bring the "Virgin Mary" but I don't want to go to the restroom during the film so leave it at home to finish it later, along with the almond milk. The friends have popcorn with Coke. I'm not tempted by the smell of popcorn because theater popcorn is like cardboard to me.

Usually, after a movie, we would look for somewhere to go for a snack or dessert, not because we're hungry, but just to hang out. It's 10:30 p.m., past the time one should be eating and there's no point this time because I can't eat anything. Extraneous eating avoided ... this time. But this is not typical. Once again I'm reminded that all the social eating I do on a regular basis really adds up.

Detox Day 2: Temptations begin

Nadine Kam photos
Jamm Aquino photograph's my Day 2 meals.

I feel guilty that I only had 2 glasses of water yesterday, so the first thing I do when I wake up is to drink a glass of my hydrogen water before heading back to Blue Tree Cafe for Day 2 of the Renew cleanse.

I’ve arranged for SA photographer Jamm Aquino to take photos of the juices, which range from the vibrant orange of “Carotene Cure,” to the translucency of “Honey Badger” and white of almond milk. They look so pretty when backlighted.

Barista/juicer/martial artist James tells me Honey Badger is his favorite and I look forward to this first drink of the day, comprising apple, lemon, ginger and the spice of cayenne. Very yummy.

While there, I take a look at the menu board, where most of these juices are $6.95 if you were to purchase them singly.

I start drinking the Honey Badger at 10:30 a.m. and I’m ready for my first potty break at noon. Walking through the office, I’m hyper aware of the scent of co-workers lunches and everything smells wonderful, from meat to mustard. I’m hyper aware of food, and even though I’m not hungry at all, I want to pop things in my mouth. I guess the childhood oral fixation never goes away. Maybe we’re hardwired to pop things in our mouths.

Realization 4: I have a lot of restless energy and do a lot of social eating. Even if I’m not hungry, if I’m sitting with a bunch of people and there’s food at the table I will eat it as a way of staying active while sitting through lunches that can last from noon to 5 p.m., before moving on to dinner at another location.

I'm slated to go to the one-year anniversary party for Flag-J tonight at the Modern. I figure it will be easy not to eat. It'll be a little harder meeting friends at Anna Miller restaurant after the party. It's hard to watch other people eating and not participate. It just seems rude.

At 1 p.m., I get up again to move my car. By the time I walk back, I’m ready for another restroom break. It’s so annoying.

Very Verde.

At 1:30, I’m still not hungry, but I better start drinking again, or I’ll never complete the day’s regimen. Next up is “Very Verde” and I’m looking forward to this blend of kale, avocado, spinach, banana, coconut water, hemp, chia seeds and apple. I taste more banana. I wish there were more avocado. I guess I’m craving fat, but I’m enjoying this lunch. This is what I would typically order at Blue Tree, though I’d have it with a curry chicken wrap or chicken sandwich.


At 3 p.m., I start on the Green Lemon Aid of kale, celery, ginger, apple and lemon. At 5 p.m., I head home for a change of clothes before going out to the Modern. I consider bringing one of my juices along in case I get hungry, but I'm juggling camera, video and clutch and don't want to risk dropping a jar on the ground. Of course I start feeling hungry as soon as I get there. I remember what James had said to me that morning. He said the body can't differentiate between hunger and thirst, so if you feel hungry, drink more water.

Falafel at the Flag-J party.

At the party, there was a Mediterranean food setup, with the likes of hummus, crudite, falafel, pita and pesto. Not bad for dieters but I still can't have any. I really miss the mouth-feel of food. I always thought drinking all our nutrients or getting them in pill form would be so convenient, but neither delivers the satisfaction of chewing and savoring whole foods.

I couldn't indulge in cheese or even a healthful selection of vegetable crudités.

I leave the party at 9:30 because I have to meet some Leeward side friends at Anna Miller's at 10:30. Stop off at home to change and pick up my next two drinks, more kombucha Hydrator, this time with chia seed, and the Carotene Cure. At Anna Miller's I look at the menu. If freed from detox, I would be ordering the bacon avocado burger. Alas. One of my friends orders lemon meringue pie. My other friend orders a grilled cheese sandwich with fries. It was relatively easy to resist a taste of each. I finish both by the time we leave at 12:30 a.m.

I finish up this post while drinking the last concoction of the day, again the calcium- and vitamins D- and E-rich almond milk, that includes dates and agave. This drink is said to promote a healthy heart and enhanced immune function. It makes a soothing finale.

I end up at Anna Miller's, house of pies, and resist eating anything.

Ready for New Year detox?

Drink your way to good health in 2013.

By now, you're probably up to your ears in cookies, chocolates mochi and other treats, which doesn't bode well for getting in shape in 2013. Too much holiday cheer means you need detoxing. Now.

Cleanse America is on mission to transform the health of the nation, and is aiming to inspire 1 million Americans to participate in its 10-day raw food cleanse, running Jan. 4 to 13. You can join the cleanse at www.cleanseamerica.com

Omega Juicers is on board for a 3-day cleanse ritual to help people eliminate harmful toxins, restore their internal system and reset their bodies through juicing.

I haven't tried it myself, but one of my friends was beginning to develop a rough, ruddy complexion due to stress, and the only change she made in her life was to start green juicing with spinach, kale and fruits, and her complexion cleared up in about a week of drinking her vegetables three times a day.

Here are Omega Juicers recipes for one day of cleansing:

Popeye-C
The vitamin C in oranges enhances the absorption of the iron in the spinach by 30 percent.
4 oranges
1 bunch of spinach
Juice and drink.

Bee Fruity
There are a thousand different variations of fruit salads. This one makes a great first meal of the day.
2 bananas
1 mango
2 cups of blueberries
2 tablespoons of bee pollen
Cut the banana and mango into bit sized pieces. Put into a bowl and add blueberries topped with bee pollen.

Get Rooted
Beets are powerful health foods, containing compounds that may reduce blood pressure, ease digestive disorders and control heart disease. They can also raise HDL (“good”) cholesterol and lower bad cholesterol and triglycerides, respectively, by 30 percent and 40 percent.
3 carrots
1 beet (palm size)
Thumb size of ginger
Juice and drink.

Green Machine
Blending produce makes the process of absorbing protein and minerals more efficient. If you are drinking the green machine after a workout, add double hemp seeds and a few more greens. When you drink a smoothie with a lot of protien 30 minutes after a workout, the protein synthesis is about 75 percent compared to only 30 percent beyond that time.
2 large kale leaves (or 2 handfuls of other leafy greens)
2 bananas (frozen)
2 tablespoons hemp seeds
1-½ cups of hemp milk
1 tablespoon spirulina
Place all ingredients in a juicer or high-speed blender and blend until smooth. Top with hemp seeds.

Lemon Apple Blast
Apple and lemon contain a lot of vitamin C and citrus acids. This assists in dissolving gallstones which are deposits of a composite of calcium salts such as oxalates and carbonates.
2 small lemons
3 apples
2 inch piece of ginger
Juice and drink.

Celery Stalker
1 cup coconut water
3 celery stalks
1 handful of greens or 1 bunch of spinach
1 cucumber
1 apple
Juice and drink.