Zippy’s Restaurants is a finalist for the National Beef Backer Award, which will be presented at the 2012 Cattle Industry Convention and Trade Show, Feb. 1 through 4, in Nashville, Tenn.
The finalist status came with Hawaii Cattlemen’s Council and the Hawaii Beef Industry Council's awarding Zippy’s the 2011 Beef Backer Award for the company's support of the beef industry.
The organizations cited Zippy’s as a leader in beef promotion for chain restaurants. Hawaii’s beef industry hopes that consumer and food service use of local ground beef will create enough purchasing volume to continue to keep local production viable.
For the competition, Zippy’s Research and Development Chef, Wayne Komamura, developed a recipe reminiscent of an old-fashioned, kama’aina style, homemade hamburger, using beef grass-fed, home-grown beef.